New ‘Spot of Lunch’ campaign launches in Bradford district
A new campaign launches in Bradford district today (2 September) highlighting alcohol as a cause of breast cancer, as figures show more than 60% of UK women are unaware of breast cancer risks associated with alcohol*.
Bradford Council launches the ‘Spot of Lunch’ campaign in partnership with the Yorkshire and the Humber Alcohol Alliance across TV, online and Facebook in a bid to help women make more informed choices on their alcohol consumption.
Latest figures show one in seven UK females will be diagnosed with breast cancer in their lifetime, and nearly a quarter of cases (23%) are preventable. Any level of regular drinking increases the risks with estimates showing that drinking two units a day causes one extra woman out of every 50 to develop breast cancer. Rates of alcohol-related breast cancer are higher across Yorkshire and the Humber when compared to the average for England.
People across Bradford district are being encouraged to visit the campaign website at www.reducemyrisk.tv/ for facts and myths, real stories and tips to reduce drinking, including taking more drink free days with the One You Drink Free Days app.