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15/06/18

Bradford to be transformed into a giant walking and cycling game this Summer

Bradford is set to be transformed into a giant game this summer as thousands of residents compete to see if their school, community or business can walk, run or cycle the furthest.

Running from 7 June until 19 July, Beat the Street is a free, fun challenge where people are rewarded with points and prizes for exploring their city on foot or bicycle.

More than 20 special sensors called ‘Beat Boxes’ will appear across the southern part of the city. The wedge-shaped playing zone starts at Bradford City Library and covers the area inside the Wakefield Road up to Rooley Lane and back along Great Horton Road.

Players tap the Beat Boxes with cards and fobs to track their journey and earn points for themselves and their team – the more Beat Boxes people swipe, the more points they earn.

Schools and community groups across Bradford will be competing against each other to see if they can travel the furthest, climb the leaderboards and win hundreds of pounds worth of sport and fitness equipment. Families are encouraged to play for their local school while the wider community can create their own teams by emailing team.bradford@beatthestreet.me.

Beat the street

Schools that are set to take place are Rainbow Primary School, St Josephs Catholic School, Newby Primary School, St Stephens Primary School, Copthorne Primary School, Bowling Park, All Saints Primary School, Horton Park Primary School, Southfield Grange College and Marshfield Primary School.

In addition to the leaderboard prizes, registered players can also win ‘Lucky Tap’ prizes for playing – including sports and fitness vouchers and experience days.

More than 300,000 people across the UK and Ireland played Beat the Street in 2017 in London, Dublin, East Sussex, Belfast, Durham and other towns and cities.

Beat the Street is being delivered by Intelligent Health on behalf of Yorkshire Sports Foundation, Bradford District CCGs and City of Bradford Metropolitan Council.  It is part of the Living Well initiative which aims to encourage and help residents across the Bradford district live a happier and healthier life by making the right lifestyle choices.

Cllr Sarah Ferriby, portfolio holder for health and Wellbeing at Bradford Council, said: “Bringing Beat the Street to Bradford will bring a lot of energy and excitement to the city and I can’t wait to see how far everyone is able to walk, run, cycle and scoot during this six-week challenge.”

“By getting them more active, it will also hopefully get them into the habit of making the most of Bradford’s footpaths and green spaces.”

Collette Connolly, Commissioning Lead for Bradford district and Craven CCGs, said: “The great thing about Beat the Street is that anyone is able to get involved, it’s completely free to play and is a great opportunity to go outdoors, spend time with your friends and family and get moving. Watch out for Beat Boxes appearing on a street near you!”

“We know that being more active not only improves your physical health, but also helps people’s mental health; making them happier and less stressed.”

If you want to find out more about Beat the Street, visit http://beatthestreet.me/bradford.

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